Package Design

Graphic Design | Writing + Copy Editing | Typography | Color Study

IDEA: NEW LOOK
I designed labels, packaging and sell sheets for 11 Wells Distillery and Dashfire Bitters.

The new 11 Wells designs were a refresh to their current labels for specialty craft rum. The Boiler Room Rum design initially leaned into a literal maze of pipeworks and gauges, then was refined into a more elegant stylized hexagonal pattern reflective of their logo. The Maelstrom Rum labels took their inspiration from intricate Japanese wave patterns. The rum packaging took these patterns and applied them strategically to make the boxes stand out against the competition.

Dashfire Bitters wanted a new layout for their sell sheets that was eye-catching and concise, yet detailed, to showcase their products and elevate the brand to attract potential distributors. Dashfire also asked me to create packaging and sell sheets for their innovative and delicious single-serve canned cocktail beverages to be sold in Costco stores.