Reebok NBA All Star Weekend 2017

Creative Direction | 3D Environment | Furniture Design | Graphic Design | Space Planning

IDEA: CLASSICS IN THE COURTYARD
Create and produce an engaging retail experience to showcase Reebok Classics footwear during NBA All Star Weekend in New Orleans, LA. Capitalize on the highly trafficked destination of Bourbon Street and the vibrant culture of ‘The Big Easy.’

ENGAGE: POP UP SHOP
To transform two disjointed and challenging spaces into a cohesive, functional pop up shop, I designed a unique floating wall system to support graphics, product displays, custom fixtures and interactive artist spaces. The event included exclusive apparel, live shoe customization, a brass band and other live performances in the neighboring courtyard.