adidas NHL All Star Weekend 2018

3D Rendering | Interactive | Visual Merchandising | Space Planning

IDEA: WELCOME TO FASTLAND
Make the adidas brand synonymous with the sport of hockey. Create an on-site activation at the NHL 2018 All-Star Weekend celebration in Tampa, FL featuring adidas as the official provider of NHL hockey jerseys and apparel.

ENGAGE: BRAND ACTIVATION
I created 3d visualizations of a 30’ x 40’ fan-fest NHL experience that included visual merchandising of apparel and equipment, as well as a custom, interactive, 360˚ ice rink GIF booth. Consumer journey, design elements and key visuals were planned from the renderings.

3,000+ On-site participants, 1M+ Hockey fans reached through social media