Puma Clyde

3D Environment | Visual Merchandising | Concepting | Space Planning

IDEA: START HUSTLIN’
Create a pop up space that pays homage to Walt “Clyde” Frazier’s swagger both on and off the court, along with the history of Puma Clyde sneakers – the first shoe endorsed by an athlete. Include space to hold a media event for panel discussions, as well as a retail experience for the release of the latest Clyde Wraith shoe.

ENGAGE: POP UP SHOP
I created a full 3d environment of Foot Locker’s NYC33 space to successfully plan the consumer journey. I designed museum-inspired vignettes that showcased rare and exclusive memorabilia – like Clyde’s bodacious suit and an archive of 40 years of limited Clyde sneakers. My renderings showed large graphic lightboxes, pedestals, retail displays and a media event area.

GOLD Award Winner – The Show MN 2017