New Balance + Extra Butter

Creative Direction | 3D Environment | Visual Merchandising | Graphic Design | Design Engineering

IDEA: TRAILBUSTIN’ DUALITY
Create an immersive pop up shop in Extra Butter’s Lower East Side store in NYC, to highlight New Balance’s collection of outdoors-rugged but everyday-ready products. Engage media and influencers with private events and early product access.

ENGAGE: POP UP SHOP
I created a concept that dynamically united both urban and outdoor environments, through custom fixtures, captivating graphics and elemental materials found in the cityscape and nature. The design authentically communicated the versatility of the New Balance line of shoes.

BRONZE Award Winner – The Show MN 2017