adidas EQT + King Push

3D Rendering | Concepting | Space Planning | Fixture Design | Video Editing

IDEA: RAW ESSENTIALISM
Design and produce an in-store activation event in Miami to launch the collaboration between adidas and rapper Pusha T during Art Basel, a world-renowned art show.

ENGAGE: INFLUENCER ACTIVATION
The concept for the activation was based on stark imagery of Pusha T, photographed by Ari Marcopoulos, in his characteristically raw aesthetic. I designed and rendered pedestals, fixtures and window displays, using the essential elements of concrete and the streets for inspiration. I edited raw footage captured during the event to create dynamic video content for the client’s social media campaign.

SILVER ADDY Award Winner – American Advertising Federation 2017
GOLD Award Winner – The Show MN 2017