adizero + MN Wild

3D Rendering| Interactive | Fixture Design | Videography | Photography

IDEA: THE AUTHENTIC
Position adidas as the brand authority and official provider of NHL jerseys and apparel. Create a disruptive in-store experience – the adizero zone – in the Minnesota Wild’s Hockey Lodge store located in the Xcel Energy Center Arena.

ENGAGE: RETAIL DESIGN
I developed and modeled store fixtures and retail elements, including a custom interactive display that allowed fans to explore the innovative construction and materials used in new adidas hockey jerseys. After the overnight installation, I captured video content and photography of the new layout before the store opened, as well as fan reaction to the experience before a Wild home game.