Highland Park + MN Vikings

Photography

IDEA: NORSE PARK
Highland Park Scotch Whisky, the northernmost single malt Scotch whisky distillery in the world, wants to create a highly visible, premium and engaging activation both inside and outside US Bank stadium. Making it known to fans that Highland Park is the official scotch of the Minnesota Vikings.

ENGAGE: BRAND ACTIVATION
At the Minnesota Vikings first home game of the 2019-20 season, Highland Park hosted a whisky tasting experience, complete with a life-size Norse boat. I photographed the full setup and game-day fan engagement, capturing an exciting viking-themed event to promote their brand.