adidas EQT Launch

Video Editing | Technology | Graphic Design | Motion

IDEA: TRANSPARENT ESSENTIALISM
Disrupt the market with the adidas EQT shoe, their biggest launch of the year. Tell the EQT story – ‘Everything that is essential. Nothing that is not.” – by creating an engaging retail experience.

ENGAGE: RETAIL CAMPAIGN
For the Foot Locker flagship store in Times Square, I created video content to display on their 30 foot high digital wall. Referencing still campaign graphics, I created animations for a transparent OLED monitor, rear projection display and traditional digital screens that included technical detail callouts and glitch transition elements to highlight multiple EQT shoe colorways.

BRONZE Award Winner – The Show MN 2018