adidas UltraBoost + Harden
Video Editing | Concepting | Technology
IDEA: STAND OUT
Create a Foot Locker retail campaign to drive traffic, buzz and demand for adidas Ultraboost that celebrates James Harden’s unique personality and style.
ENGAGE: RETAIL CAMPAIGN
Leveraging photography, b-roll and behind-the-scenes footage from a campaign photo shoot with James Harden, I created engaging video content. Layering in animated campaign graphic elements, I tied the concepts back to the retail toolkit produced for Foot Lockers across the country. The video content was shared on social media platforms, used to enrich the in-store experience, and was among the first to be featured on a large, 30 foot tall digital screen located in the new Foot Locker flagship store in Times Square NYC.
I edited this video from b-roll taken by the project photographer to show off the charming personality of James Harden. Adidas liked it so much, they played it with other campaign content on Foot Locker’s 30 foot tall digital screen at their Times Square flagship store.