Reebok 3:AM Atlanta

3D Environment | Space Planning | Interactive | Site Survey | Videography

IDEA: TRUE NATIVE
Reebok’s 3:AM series is an exploration of creativity. The activation event, inspired by what brings the city of Atlanta to life – neon lights, the hip-hop community and the MARTA transit system – features Atlanta native artist Freako Rico and creative collective Love Renaissance.

ENGAGE: INFLUENCER ACTIVATION
On location in Atlanta, I scouted potential event sites, filmed the MARTA train, and collaborated with producers from Love Renaissance. Taking a 16,350sqft empty warehouse, I created a complete 3D environment, designed and modeled interactive vignettes, a Magic City inspired stage, a custom Foot Locker pop-up shop and a dynamic photo booth featuring custom FRKO RICO street art for an immersive experience.

520+ capacity attendees, 59% sell-thru on footwear, 79% sell-thru on apparel, 61M social media impressions earned at the one day event.

BRONZE Award Winner – The Show MN 2019